Comments for Synetic Brand

Comment on Life of ideas by synetic

synetic — Tue, 20 Jul 2010 19:57:28 +0000

Fish, who appointed you champion of mediocrity?

It’s all a matter of where you set the threshold between “good enough” and “good”. Maybe what you call good, I’d call “good enough”.

Comment on Life of ideas by Fish

Fish — Tue, 20 Jul 2010 19:44:49 +0000

Imprecise as always Staylo…

GREAT ideas are born whole. Good ideas can be made incrementally.

Comment on Genius vs ingenuity by Perplexities at anomalogue blog

Perplexities at anomalogue blog — Wed, 19 May 2010 11:39:41 +0000

[...] of the time we try to invent ingenious ideas to solve the same old [...]

Comment on The missing role by Perplexities at anomalogue blog

Perplexities at anomalogue blog — Tue, 18 May 2010 15:12:52 +0000

[...] with a perplexity, we can accept the perplexity as a such and try to uncover the problem concealed in it. Or we can [...]

Comment on The importance of truth by Mason

Mason — Fri, 14 May 2010 17:55:13 +0000

Simple but such a true idea for brands and people – “people are noticing that companies that learn to shake cynicism are more charismatic to customers, and the shaking of cynicism takes the form of great brands.” Nice write up.

Comment on Nietzsche, proto-brand strategist by Nietzsche, proto-brand strategist 2 « Synetic Brand

Nietzsche, proto-brand strategist 2 « Synetic Brand — Sun, 25 Apr 2010 16:26:07 +0000

[...] Another passage from Nietzsche that sheds light on what brand strategy can do: Artist’s ambition. – The Greek artists, the tragedians for example, poetized in order to conquer; their whole art cannot be thought of apart from contest: Hesiod’s good Eris, ambition, gave their genius its wings. Now this ambition demands above all that their work should preserve the highest excellence in their own eyes, as they understand excellence, that is to say, without reference to a dominating taste or the general opinion as to what constitutes excellence in a work of art; and thus Aeschylus and Euripides were for a long time unsuccessful until they had finally educated judges of art who assessed their work according to the standards they themselves laid down. It is thus they aspire to victory over their competitors as they understand victory, a victory before their own seat of judgment, they want actually to be more excellent; then they exact agreement from others as to their own assessment of themselves and confirmation of their own judgment. To aspire to honor here means: “to make oneself superior and to wish this superiority to be publicly acknowledged.” If the former is lacking and the latter nonetheless still demanded, one speaks of vanity. If the latter is lacking and its absence not regretted, one speaks of pride. [...]

Comment on Research roles by Teacher at anomalogue blog

Teacher at anomalogue blog — Fri, 09 Apr 2010 14:11:04 +0000

[...] we take an objective stance toward another person, this means is we are not open to being taught by [...]

Comment on Qualitative vs quantitative research findings by Pierre

Pierre — Fri, 26 Mar 2010 17:18:54 +0000

Great article. thanks.

Pierre

http://www.qualitative-research-canada.com/

Comment on Digital account planner by synetic

synetic — Wed, 24 Mar 2010 11:32:11 +0000

It’s not nice to make fun of stuttering.

Fixed. Thanks.

Comment on Digital account planner by fish

fish — Wed, 24 Mar 2010 03:33:55 +0000

typo in your entry: Two conconceptions to avoid