http://syneticbrand.com/2010/05/the-importance-of-truth/ Tue, 01 Feb 2011 14:09:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://syneticbrand.com/2010/05/the-importance-of-truth/comment-page-1/#comment-218 Mason Fri, 14 May 2010 17:55:13 +0000 http://syneticbrand.com/?p=269#comment-218 Simple but such a true idea for brands and people - "people are noticing that companies that learn to shake cynicism are more charismatic to customers, and the shaking of cynicism takes the form of great brands." Nice write up. Simple but such a true idea for brands and people – “people are noticing that companies that learn to shake cynicism are more charismatic to customers, and the shaking of cynicism takes the form of great brands.” Nice write up.

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